Project Overview
This project focused on profitable marketing of locally grown hops and malting barley for the Wisconsin Craft Brewing Industry. This project used a multifaceted approach including workshops, demonstrations, tours, and web based information.
The target audience included farmers -currently producing hops and/or malting barley or are considering hops and/or malting barley to improve the profitability on their farms. Craft breweries located in Wisconsin who desire to produce an all Wisconsin product was another very important audience. The project targeted Wisconsin producers, but producers from Minnesota, Iowa, and Illinois also attended.
The following educational programs were held:
Two annual seminars including August 2012 and March 2013
Local hop yard tour in August 2013
Tour of the USDA Cereal Research Unit, October 2013
Hop and Malting Barley web page
More than 300 people participated in the events not including webpage visits.
Number of Participants: 300
PROMOTIONAL MATERIALS
There are no promotional materials available for this project.
EDUCATIONAL MATERIALS
There are no educational materials available for this project.
REPORTS & EVALUATIONS
There are no reports or evaluations available for this project.