Project Overview
This project increased the
understanding of marketing risk management knowledge of 70 producers through
online training via Zoom webinars. In addition, it assisted 14 producers in
implementing affordable marketing strategies through mini grants as well as 36
producers through in-person workshops. Several small, beginning, and specialty
crop producers in West Virginia tracked sales during the life of the project in
order to show implementation of knowledge as measured by changes in sales data.
This was tracked by comparing sales during the farmers market season before and
after completing educational sessions.
The West Virginia Farmers Market Association was a
critical partner on this project, offering mini-grants to implement marketing
strategies, one-on-one technical assistance with product labels, and engaged
their network to recruit participants. Their partnership allows for marketing
resources to have a longer life beyond the grant period and continued
networking of producers.
Number of Participants: 131
PROMOTIONAL MATERIALS
There are no promotional materials available for this project.
EDUCATIONAL MATERIALS
There are no educational materials available for this project.
REPORTS & EVALUATIONS
There are no reports or evaluations available for this project.