Completed Project Report


Effective Strategies to Enhance Farmers Market Education

  • Award Amount: $49,293
  • Regional Center: Northeast Extension Risk Management Education Center
  • Grant Program: 2022 Standard Education Projects ($50,000 maximum)

Extension RME Regional Centers
Extension Risk Management Education Region Map

Project Overview

This project increased the understanding of marketing risk management knowledge of 70 producers through online training via Zoom webinars. In addition, it assisted 14 producers in implementing affordable marketing strategies through mini grants as well as 36 producers through in-person workshops. Several small, beginning, and specialty crop producers in West Virginia tracked sales during the life of the project in order to show implementation of knowledge as measured by changes in sales data. This was tracked by comparing sales during the farmers market season before and after completing educational sessions.

The West Virginia Farmers Market Association was a critical partner on this project, offering mini-grants to implement marketing strategies, one-on-one technical assistance with product labels, and engaged their network to recruit participants. Their partnership allows for marketing resources to have a longer life beyond the grant period and continued networking of producers.

Number of Participants: 131

Outcomes

Project Steps

PROMOTIONAL MATERIALS

There are no promotional materials available for this project.

EDUCATIONAL MATERIALS

There are no educational materials available for this project.

REPORTS & EVALUATIONS

There are no reports or evaluations available for this project.

DELIVERY AREA

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INDIVIDUAL STORIES / EXAMPLES OF SUCCESS / QUOTES