Project Overview
“Strategic Marketing for
Your Farm’s Future” empowered producers to make marketing decisions for their
farming operation and communicate those decisions to the farm management team,
key financial advisors, and family. This 5-session marketing course was
offered online via Zoom. It addressed crop marketing strategies, tools
available to assist with marketing, technical analysis of markets,
diversification into niche markets, how to communicate decisions, and tools to
address stress associated with marketing highs and lows. These sessions
were presented by Purdue Extension Educators, Purdue Extension Specialists, and
industry representatives. In addition to
the live webinars, a series of 7 supplemental videos were recorded and made
available via YouTube. The supplemental videos are currently public and continue to be utilized by Extension personnel when needed. Participants in the “Strategic
Marketing for Your Farm’s Future” program were surveyed immediately following
the program and approximately 5 months after the conclusion of the program. The
end goal of the program was to see what tools the participants were introduced
to during the course that they had attempted to utilize within the 5 months.
Number of Participants: 28
PROMOTIONAL MATERIALS
There are no promotional materials available for this project.
EDUCATIONAL MATERIALS
There are no educational materials available for this project.
REPORTS & EVALUATIONS
There are no reports or evaluations available for this project.