Completed Project Report


Understanding Cattle Markets: Assisting Ranchers with Market Shocks and Volatile Market Conditions

  • Award Amount: $47,077
  • Regional Center: Western Extension Risk Management Education Center
  • Grant Program: 2022 Education Projects
  • Project Director: Kirk Wilbur
  • Email: kirk@calcattlemen.org
  • Organization: California Cattlemen's Foundation

Extension RME Regional Centers
Extension Risk Management Education Region Map

Project Overview

Cattle markets are a complex topic that involve high risk levels and variability. Beef producers in California have struggled with this topic for decades, with a historical lack of transparency and a disconnect between producers and packers that runs deep. The California Cattlemen’s Foundation held in-person workshops hosted by respected cattle market analysts to better educate producers about the marketing risk inherent in cattle markets and how to mitigate that inherent risk. The workshops demonstrably improved participants' understanding of cattle market fundamentals such as price discovery and determination and provided producers with strategies for utilizing market data to inform their cattle-marketing decisions.

Number of Participants: 259

Outcomes

Project Steps

PROMOTIONAL MATERIALS

There are no promotional materials available for this project.

EDUCATIONAL MATERIALS

There are no educational materials available for this project.

REPORTS & EVALUATIONS

There are no reports or evaluations available for this project.

DELIVERY AREA

DESCRIBE ANY UNEXPECTED RESULTS OF THE PROJECT:

HOW WOULD YOU IMPROVE THE PROJECT IF YOU WERE TO DO IT AGAIN?

WHAT WERE THE KEYS TO SUCCESS FOR YOUR PARTICIPANTS?

INDIVIDUAL STORIES / EXAMPLES OF SUCCESS / QUOTES