PROMOTIONAL MATERIALS

email promotion for the first Honey Producers Working Group

This was posted on the MAAREC site and sent out to numerous beekeeping associations and put in their news letters to recruit them to the working group.

Meeting Agenda for the first Honey Producers Working Group meeting

This was the meeting agenda given to all participants so they would have an idea of what we would cover during the first meeting.

The 2nd Honey Producers Working Group Agenda

This is the agenda for the participants of the second honey prodcuers working group meeting. This was provided to each of the antendees when they arrived at our meeting held in Townsend Hall at the University of Delaware on July 9th 2013.

An additional 2nd Honey Producers Working Group Workshop

Due to the low turn out of the first meeting held in July we decided to hold another meeting to disseminate the results of the consumer experiments to honey producers in the area. We also used this 2nd meeting to help producers develop a marketing plan.

Agenda for the Geneva Beekeepers Annual Conference

This is an agenda for the Geneva Beekeepers Annual conference which serves three different beekeeping organizations in Upper State New York and as far as Canada.

Agenda for the Delaware Beekeepers Annual Conference

This is the agenda for the Delaware Beekeepers Annual conference that services the state of Delaware.

Agenda for the Chester County Beekeepers Annual conference

This is the agenda for the Chester County Beekeepers annual conference servicing most of southern PA and parts of Maryland and Delaware.

Program for 2013 Eastern Apiculture Society´s Annual conference

This is the Program for the Eastern Apiculture Society´s Annual conference. This meeting services all of the beekeepers along the East Coast and draws beekeepers from all over the world (see page 31).

Agenda for the Maine State Beekeepers Annual conference

This is the agenda for the Maine State Beekeepers Annual conference servicing beekeepers in Maine, Vermont, New Hampshire and parts of Canada.

Agenda for the Pennsylvania State Beekeepers annual Conference

This is the agenda for the Pennsylvania State Beekeepers Annual conference that services all of Pennsylvania, parts of New Jersey, Maryland and West Virginia.

EDUCATIONAL MATERIALS

Pricing and Marketing Risk Management

Deborah Delaney and Maya Althouse

Presentation devleoped for Honey Producers Working Group to get the familiar with types of honey and potential marketing risks.

Experimental Design for Honey Auction

Kent Messer, Shang Wu and Jacob Fooks

This presentation walks the Honey Producers Working Group members through the experimental techniques that will be used to determine consumer demand and willingness to pay.

Pricing and Marketing Risk Management Education for Honey Producers

Deborah Delaney, Shang Wu
Deborah Delaney

This presentation was developed to disseminate results from the experimental phase (testing consumers with a honey auction). Survey results from consumers are also included in the presentation. This presentation exposes possible marketing techniques that will drive the consumer´s willingness to pay for honey with different attributes.

Honey Brochure

Deborah Delaney

This is the educational brochure that was created using the results generated from the experimental phase of this project. This brochure has been distributed at various outreach events and given to honey producers to use when selling there honey.

The 2nd Honey Producers Working Group Meeting: Marketing Plans and Marketing Tools

Deborah Delaney

This document was put together to help the members of our working group to develop a marketing plan for the honey. This document describes the different parts of a marketing plan. The document ends with a series of questions directed to each of our participants pertaining to how they envision their honey business in the future. Finally, the document ends with the results from our experimental phase of this project and asks for volunteers that are willing to adjust their marketing plan based on the findings we provided.

Pricing and Marketing Risk Management Education for Honey Producers

Deborah Delaney, Kent Messer
MAAREC website

A project summary and description as well as a powerpoint presentation and brochure were posted on the MAAREC website to be used as an educational tool for honey producers in the Mid-Atlantic states.

Consumers´ Perception on Honey Risks

Shang Wu, Jacob Fooks, Kent Messer and Deborah Delaney
University of Delaware

This poster was presented at the "One World One Health" Symposium and summarizes the research experiment used to determine consumer´s willingness to pay. This poster also presents some of the potential risks as perceived by the consumer about the purchase and consumption of honey.

Pricing and Marketing Risk Management for Honey Producers

Deborah Delaney, Jacob Fooks, Kent Messer and Shang Wu
University of Delaware

This poster was presented at the Extension Risk Management Education National Conference in Denver Colorado and outlines how consumers respond to different marketing and designs, specifically packaging and labeling.

Pricing and Marketing Risk Management for Honey Producers

Deborah Delaney, Jacob Fooks, Kent Messer and Shang Wu
University of Delaware

Experimental Instructions for Consumers

Shang Wu, Jacob Fooks and Kent Messer
University of Delaware

This presentation was given to consumers during the experimental economic phase of the project. This presentation outlines the instructions for each of the participants during the experiment. Results obtained from this experiment were used to develop marketing tools for the Honey Producers Working Group members.

REPORTS & EVALUATIONS

Honey Experiment Survey Results

These survey results were obtained from general consumers who were asked a number of questions about how they feel about honey. The goal of this survey was to determine what factors (marketing, aesthetic, educational)influence their willingness to purchase honey.

Brief Summary of the Marketing Plan Goals developed by the Honey Producers

This is a summary of responses from the online "Marketing Plan Goals Survey" we gave to the Honey Producers Working Group Members. Here they decide on marketing goals for their honey business and identify the actions they will perform to accomplish goals, and what type of measurement they will use to determine if they have met their goals.

Survey report for the evaluation of the first Honey Producers Working Group meeting

These are the results from the survey sent out to evaluate the effectiveness of the first Honey Producers Working Group meeting.

Post- Online survey results

A survey was sent out to members of the different beekeeping organizations that were presented with the hands-on educational modules and summaries of results from experiments and meeting with the Honey Producers. This report was designed to assess the effectiveness of the educational modules and dissemination of results.