This project addressed price, production and financial risks associated with pursuing alternative direct markets. Small and mid-sized producers in the 4-Corners region accessed the increased consumer demand for locally-grown food by introducing their products to restaurants, retail outlets and schools. Farmers were interested in expanding beyond the traditional markets, but lacked the knowledge. Forty-two producers learned to manage risks through marketing plans and strategies, direct marketing, and business and strategic planning. A second set of evening workshops assisted 47 producers learn about the skills needed to pursue these markets. These evening training sessions were provided in both Durango and Cortez to allow producers to learn in their communities. Finally, individual consultations with an advocate assisted with direct sales skills, crop planning, cover cropping, Farm to School bids, livestock production/pricing, business branding, appropriate business structure, record keeping, taxes, liability insurance for forty-two producers in their local communities. The advocate team continued to consult with producers as they pursued new direct marketing opportunities. By project end, eleven producers pursued new direct marketing opportunities in Southwest Colorado.