Project Overview
Applied education consisting of
sequential workshops, supplemented by personal assignments and individualized
counseling, was delivered virtually to three distinct groups: a) women, b) shellfish, and c) vegetable
and small fruit growers in Rhode Island and Massachusetts. Six three hour-long zoom sessions were conducted for each
group. Homework assignments requiring a
minimum of 10 hours to complete were assigned following each workshop.
A total of 183 producers registered and 123 actively participated by either
attending all live sessions or listening to the recording. Ninety-six
individuals acquired the risk management and market analysis skills and
understanding their own operations sufficiently to set a goal and three
implementation actions for each of the five areas of risk and five key
marketing mix variables. Surveyed at the project's end, 43 respondents reported
that on average they completed 17.5 hours of homework and accomplished 7 of
their 30 implementation strategies. Additional actions are expected to be
completed beyond the project’s reporting time-frame.
This program with sequential workshops, hands-on activities and individualized
on-farm follow-up, ensures accountability and provides participants an
opportunity to succeed. This approach typically leads to long-term behavioral
change, consistent with experience that behavior changes are more likely with
sustained personal support and accountability.
Number of Participants: 221
PROMOTIONAL MATERIALS
There are no promotional materials available for this project.
EDUCATIONAL MATERIALS
There are no educational materials available for this project.
REPORTS & EVALUATIONS
There are no reports or evaluations available for this project.