Completed Project Report


Managing Marketing and Legal Risks Associated with Direct Markets for Local Foods in West Virginia - WV Market Ready Program

  • Award Amount: $35,479
  • Regional Center: Northeast Extension Risk Management Education Center
  • Grant Program: 2016 Education Projects

Extension RME Regional Centers
Extension Risk Management Education Region Map

Project Overview

Growing demand for local products requires increased producer capacity to successfully compete in locally accessible, higher-value markets. This project provided holistic curricula, training, planning tools and supplemental resources for 11 Agricultural Service Providers (ASPs) and 71 producers throughout West Virginia, to help them better understand how to manage marketing and legal risks associated with local foods direct markets. The project team: 1) Created two publications (WV Market Ready Toolkit of presentation materials; and the WV Guide to Legal Issues in Direct Marketing); 2) Conducted two state-wide face-to-face short-courses, each comprising one market-ready module and one legal risk mitigation module; 3) Used training modules in one online short-course; 4) Used 'Dropbox' file as a clearinghouse of project resources for sharing project information. Four months post-training, 11 ASPs incorporated project curriculum into farmer trainings, and 71 producers implemented five 'market-ready' recommendations and three legal risk-mitigation strategies aimed at increasing sales and/or market access.

Number of Participants: 92

Results

Project Steps

PROMOTIONAL MATERIALS

There are no promotional materials available for this project.

EDUCATIONAL MATERIALS

There are no educational materials available for this project.

REPORTS & EVALUATIONS

There are no reports or evaluations available for this project.

DELIVERY AREA

DESCRIBE ANY UNEXPECTED RESULTS OF THE PROJECT:

HOW WOULD YOU IMPROVE THE PROJECT IF YOU WERE TO DO IT AGAIN?

WHAT WERE THE KEYS TO SUCCESS FOR YOUR PARTICIPANTS?

INDIVIDUAL STORIES / EXAMPLES OF SUCCESS / QUOTES