Completed Project Report


Marketing and Legal Risk Management for Beginning Farmers Accessing Wholesale Markets

  • Award Amount: $96,495
  • Regional Center: Northeast Extension Risk Management Education Center
  • Grant Program: 2020 Producers Underserved by Crop Insurance

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Project Overview

To better equip beginning and socially disadvantaged farmers who are engaging in or exploring intermediated and wholesale market channels this project focused on measuring and mitigating production risks associated with crop diversity and food safety; marketing risks associated with different marketing channels; and legal risks involved with contracting and insurance.   

We accomplished these objectives through 1-1 technical assistance with farmers, a video production of recorded interviews with key service providers, an asynchronous online course on navigating risk associated with wholesale and intermediated markets, a networking event for buyers and growers of local produce, a farm tour featuring four beginning farmers, and risk management curriculum integrated into business planning and crop production courses.

Beginning and socially disadvantaged farmers under-exposed to risk management and crop insurance options, primarily in Northeast Massachusetts, gained knowledge of available resources, enhanced their ability to create risk management marketing plans; improved knowledge of food safety requirements, and implemented risk mitigating production practices.

The number of producers served include 97 individuals enrolled in the open-access online course, 46 of whom attended our virtual networking event, 31 participants in the Crop Production Course, 69 participants across three Farm Business Planning Courses, and 17 farmers from our incubator program.

Number of Participants: 214

Outcomes

Project Steps

PROMOTIONAL MATERIALS

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EDUCATIONAL MATERIALS

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REPORTS & EVALUATIONS

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DELIVERY AREA

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