Completed Project Report


Managing Market and Financial Risk through Farm Stand and Agri-tourism Education

  • Award Amount: $45,454
  • Regional Center: Western Extension Risk Management Education Center
  • Grant Program: 2017 Education Projects

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Project Overview

This project addresseed the legal, market and financial risks of running a farm stand and/or
agritourism operation. Specifically, the project educated producers in how to work with
county and state planners to comply with the regulations of running farm stands and agritourism
operations; to write a business and marketing plan for a farm stand or agritourism operation; to
understand the process of accepting EBT payments (food stamps); and to use social media to
attract and retain a reliable customer base.
The methods used to deliver the project included a four part class series with 25 producers
attending each of the sessions; individual consultations with 15 producers to navigate the county
planning department, set up EBT payments, develop business/marketing plans and use social
media; and a one-day tour of three area farm stands and agri-tourism operations. Additionally, in
conjunction with the Oregon Department of Agriculture and Oregon State University, the PI is in the process of publishing an Extension publication on Farm Stands and Agritourism Operations.
Target audience is farmers who rely on direct markets and are converting marketing systems,
living in Southern Oregon.
As a result of the project we have 4 new farm stands and 2 agritourism operations in Southern
Oregon, as well as 2 more farm stands that accept EBT.

Number of Participants: 61

Results

Project Steps

PROMOTIONAL MATERIALS

There are no promotional materials available for this project.

EDUCATIONAL MATERIALS

There are no educational materials available for this project.

REPORTS & EVALUATIONS

There are no reports or evaluations available for this project.

DELIVERY AREA

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INDIVIDUAL STORIES / EXAMPLES OF SUCCESS / QUOTES