This project focused on helping producers develop and implement marketing plans and strategies. Leveraging the experience of our field extension specialists, we used several different modes of communication including workshops staged around a marketing plan, a marketing website, monthly newsletters, monthly webcasts and newsletters, 3 to 5 minute video clips summarizing market outlooks, and various electronic communication modes such as twitter, Facebook, email, etc. to communicate on an as needed basis when there may be marketing opportunities under a predetermined set of marketing strategies. Our target audiences included women producers, beginning producers, and commercial producers. Across the six rural extension regions in Missouri we were able to directly engage 56 producers in our workshops before we had to suspend in-person meetings due to COVID. As we switched to online monthly Zoom meetings it became more difficult to specifically track participation. Participation varied and measurement of the number of callers which ranged from 30 to 60 each month did not necessarily represent the total number of participants because some sites had several people gathered.
Number of Participants: 56
There are no promotional materials available for this project.
There are no educational materials available for this project.
REPORTS & EVALUATIONS
There are no reports or evaluations available for this project.