increased demand for pasture-finished beef has resulted in unmet demand for
extension programming. There is a
significant amount of risk involved with pasture-finished beef, and many
producers lose interest because of so many unknowns in the production,
processing, and marketing processes. What does it take to produce a quality product that consumers want? What type of marketing skills are needed to
break into the market? This project
helped answer these questions and helped farmers evaluate and implement a
transition to pasture-finished beef production.
project quantified risk with the various systems (production, processing, and
marketing with results in Outcome Analysis Section, and helped producers
determine if this enterprise would be a good fit for them. The program was also useful for existing
pasture-finishing producers. Quotes from
both of these groups can be found in Quotes Section. While three Southeast RME states officially
collaborated on this project, we also had help from West Virginia and reached
producers in 45 other
states and provinces, and 10 other countries. A total of 628 producers participated in the
three-day webinar. We originally planned 2-3 in-person meetings in each of the
three states but had to switch to the webinar format due to Covid-19.
Number of Participants: 661
There are no promotional materials available for this project.
There are no educational materials available for this project.
REPORTS & EVALUATIONS
There are no reports or evaluations available for this project.