Completed Project Report


Profitable Pasture-Finished Beef Production

  • Award Amount: $48,759
  • Regional Center: Southern Extension Risk Management Education Center
  • Grant Program: 2019 Education Projects
  • Project Director: Greg Halich
  • Email: greg.halich@uky.edu
  • Organization: University of Kentucky

Extension RME Regional Centers
Extension Risk Management Education Region Map

Project Overview

Significant increased demand for pasture-finished beef has resulted in unmet demand for extension programming.  There is a significant amount of risk involved with pasture-finished beef, and many producers lose interest because of so many unknowns in the production, processing, and marketing processes.  What does it take to produce a quality product that consumers want?  What type of marketing skills are needed to break into the market?  This project helped answer these questions and helped farmers evaluate and implement a transition to pasture-finished beef production. 

The project quantified risk with the various systems (production, processing, and marketing with results in Outcome Analysis Section, and helped producers determine if this enterprise would be a good fit for them.  The program was also useful for existing pasture-finishing producers.  Quotes from both of these groups can be found in Quotes Section.  While three Southeast RME states officially collaborated on this project, we also had help from West Virginia and reached producers in 45 other states and provinces, and 10 other countries.  A total of 628 producers participated in the three-day webinar. We originally planned 2-3 in-person meetings in each of the three states but had to switch to the webinar format due to Covid-19.

Number of Participants: 661

Results

Project Steps

PROMOTIONAL MATERIALS

There are no promotional materials available for this project.

EDUCATIONAL MATERIALS

There are no educational materials available for this project.

REPORTS & EVALUATIONS

There are no reports or evaluations available for this project.

DELIVERY AREA

DESCRIBE ANY UNEXPECTED RESULTS OF THE PROJECT:

HOW WOULD YOU IMPROVE THE PROJECT IF YOU WERE TO DO IT AGAIN?

WHAT WERE THE KEYS TO SUCCESS FOR YOUR PARTICIPANTS?

INDIVIDUAL STORIES / EXAMPLES OF SUCCESS / QUOTES