project addressed marketing risks for beginning veterans, and underserved
producers in Puerto Rico, including women farmers. Project funds delivered marketing skills and consumer economics education to around 36 participants in
Lajas and Caguas Puerto Rico. Workshops consisted of 24 contact hours in marketing training per group and 12
hours of mentoring. After Hurricane María pass through Puerto Rico, an additional objective was included into the project to address resiliency. Two symposiums were conducted, with 96 participants, offering technical assistance to help farmers develop a short term plan to continue their operation. Goal was to help farmers and ranchers evaluate their options and be resilient in the face of adversity. In addition, an applied
agricultural marketing booklet for farmers in Spanish containing topics such as introduction to marketing, introduction to economic theory, conducting market research focusing in the consumers, and how to develop a marketing
plan. A website with the booklet modules
is still being developed so people with internet access can do the online training (webpage will be uploaded by May 2019). All educational materials were develop in Spanish. As part of educational materials the Farm Finance Score Card was translated in Spanish.
Number of Participants: 157
There are no promotional materials available for this project.
There are no educational materials available for this project.
REPORTS & EVALUATIONS
There are no reports or evaluations available for this project.