Completed Project Report


Managing Marketing Risks

  • Award Amount: $25,000
  • Regional Center: Western Extension Risk Management Education Center
  • Grant Program: 2006 Competitive Grant Program
  • Project Director:
  • Email: sbdc@ceda-nv.org
  • Organization: Churchill Economic Development Authority

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Project Overview

Nevada farmers face a tremendous risk as they convert from low-input crops such as Alfalfa( to high input crops that must be marketed to the urban areas. This project provided area farmers with:
1) Knowledge of potential markets to include Community Supported Agriculture(CSA), Urban buyer cooperatives, FarmerĀ“s markets, Roadside Stands and Restaurant sales. Workshop trainers experienced with these venues provided specific information necessary to identify the appropriate markets for each farm participant.
2) Skills training to successfully enter these markets i.e., business plan development, financial considerations, marketing plans. Small Business Development Center(SBDC) consultants worked individually in workshops with farmers to develop comprehensive business plans to include financial data, marketing plans and identification of Unique Selling Propositions for each participant farmer. The objectives were met through a series of eight Workshops presented by facilitators experienced in each workshop subject area.

Number of Participants: 30

Outcomes

Project Steps

PROMOTIONAL MATERIALS

There are no promotional materials available for this project.

EDUCATIONAL MATERIALS

There are no educational materials available for this project.

REPORTS & EVALUATIONS

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DELIVERY AREA

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INDIVIDUAL STORIES / EXAMPLES OF SUCCESS / QUOTES