Completed Project Report


Minimizing Risks in Production and Marketing of Locally Produced Value-Added Foods

  • Award Amount: $49,581
  • Regional Center: Southern Extension Risk Management Education Center
  • Grant Program: 2018 Education Projects
  • Project Director: Eunjoo Cho
  • Email: ejcho@uark.edu
  • Organization: University of Arkansas

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Project Overview

This project from the University of Arkansas System aimed to help advance local food systems by 1) empowering underserved farmers and entrepreneurs to pursue value-added food production, 2) facilitating effective branding strategies, and 3) expanding marketing opportunities for value-added producers.


We developed an outreach program entitled ‘Keep It Local!’ to minimize risks in production and marketing of locally-produced produce and value-added foods in Arkansas. Three workshops were delivered to 67 farmers, entrepreneurs, extension agents, and students in Northwest, Central, and Eastern Arkansas in October 2018. The workshops provided an immersive and interactive opportunity for attendees to learn how to incorporate value-added operations and implement branding and marketing strategies for their business operations.
Workshop participants applied to participate in one-on-one assistance to create customized branding narratives of their business or products. Nine clients with business operations in Arkansas participated in the one-on-one assistance resulting in marketing flyers for each client with color photos and customized messaging. 


Outputs from this project included digital and hard copy content from Keep It Local workshops, personalized marketing messages and flyers, and a video on how to build relationships with consumers by creating compelling messaging content to connect business with consumers. 

Number of Participants: 67

Results

Project Steps

PROMOTIONAL MATERIALS

There are no promotional materials available for this project.

EDUCATIONAL MATERIALS

There are no educational materials available for this project.

REPORTS & EVALUATIONS

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DELIVERY AREA

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