Completed Project Report


Advanced Online Marketing Strategies for Tennessee Farmers

  • Award Amount: $49,883
  • Regional Center: Southern Extension Risk Management Education Center
  • Grant Program: 2016 Education Projects
  • Project Director: Megan Leffew
  • Email: mleffew@utk.edu
  • Organization: The University of Tennessee

Extension RME Regional Centers
Extension Risk Management Education Region Map

Project Overview

The Advanced Online Marketing Strategies for Tennessee Farmers project provided educational opportunities to help participants manage marketing risk by learning, evaluating and implementing advanced online marketing strategies. The program targeted Tennessee farmers involved in value-added, direct marketing and agritourism enterprises. It included the development and delivery of three curricula via 20 educational programs to help participants efficiently and effectively reach potential customers and make sales transactions: 1) E-commerce options for direct marketing of farm products 2) Advanced social media/digital marketing and 3) Video content creation and marketing.

The program reached 567 people through educational programs and/or individual technical assistance. A total of 250 out of 252 participants completing evaluations (99 percent) reported increases in knowledge of digital marketing strategies to enhance their online marketing efforts. All 52 participants completing a follow-up evaluation six months after attending a workshop indicated they had implemented at least one practice or procedure learned.

Number of Participants: 567

Results

Project Steps

PROMOTIONAL MATERIALS

There are no promotional materials available for this project.

EDUCATIONAL MATERIALS

There are no educational materials available for this project.

REPORTS & EVALUATIONS

There are no reports or evaluations available for this project.

DELIVERY AREA

DESCRIBE ANY UNEXPECTED RESULTS OF THE PROJECT:

HOW WOULD YOU IMPROVE THE PROJECT IF YOU WERE TO DO IT AGAIN?

WHAT WERE THE KEYS TO SUCCESS FOR YOUR PARTICIPANTS?

INDIVIDUAL STORIES / EXAMPLES OF SUCCESS / QUOTES