Project Overview
This project addressed the marketing risk faced by fruit, vegetable, dairy, and livestock producers as they diversify their businesses by developing a direct-to-consumer marketing enterprise. There were 683 total reatil farm market participants operating in CT, DE, MA, MD, ME, NC, NJ, NY, PA, VA and VT that attended this 4 day retail farm marketing conference. Components of this conference included 5 hands-on workshops, 41 concurrent educational sessions, retail farm market tours, industry specific trade show with 53 vendors and casual round table discussions. Following this program all participating marketers reported an improved understanding of direct markets, value-added enterprises, and marketing strategies. Six months following this program 19 marketers report increased enterprise diversification, 78 marketers report an increase in net farm revenue and 142 marketers report an increase in farm financial stability because of participating in this four day conference.
Number of Participants: 683
PROMOTIONAL MATERIALS
There are no promotional materials available for this project.
EDUCATIONAL MATERIALS
There are no educational materials available for this project.
REPORTS & EVALUATIONS
There are no reports or evaluations available for this project.