Completed Project Report


Retail Farm Market School

  • Award Amount: $15,514
  • Regional Center: Northeast Extension Risk Management Education Center
  • Grant Program: 2012 Unrestricted Risk Management Education
  • Project Director: John Berry
  • Email: johnberry@psu.edu
  • Organization: Penn State Extension

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Project Overview

All Retail Farm Market School materials are available to be used for local program delivery. We found this project was greatly appreciated by the target audience, and we are looking forward to offering more sessions in the near future. We are happy to partner also.

Retail Farm Market School is a day-long course designed for retail farm market and farmers´ market employees. This program provides basic knowledge in the science of produce and the art of produce marketing. The material is appropriate for new employee training and as a refresher for existing employees.

The course is valuable for anyone who handles, processes, or merchandises fresh market produce. This day-long session includes several education delivery methods including professional produced video segments, take-home text, post-harvest handling references, hands-on activities and an optional “certification quiz”. This class provides employees with knowledge and skills for responding to customer needs.

Course content includes:
Produce Handling
Produce Quality
Produce Merchandising
Customer Service
Sanitation
Fresh Cut Produce

This project included a train-the-trainer component so as to broaden the base of Educators comfortable with and capable of delivering this School locally. This project reached educators from MD, NJ, NY, OH, and PA in 2012 and farmers in D.C., DE, MD, PA, VA, and WV in 2013.

Number of Participants: 267

Outcomes

Project Steps

PROMOTIONAL MATERIALS

There are no promotional materials available for this project.

EDUCATIONAL MATERIALS

There are no educational materials available for this project.

REPORTS & EVALUATIONS

There are no reports or evaluations available for this project.

DELIVERY AREA

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INDIVIDUAL STORIES / EXAMPLES OF SUCCESS / QUOTES