Direct marketing helps producers manage market risk by giving them more control over how and when they sell their products, more control over pricing and a greater share of the revenue from sales. By implementing four Farmer/Buyer Networking workshops across Minnesota, we introduced producers to the information they need to sell to new kinds of buyers. A “speed-dating” technique, successfully piloted in other parts of the country, was used to make connections between producers and buyers. Producers had the opportunity to connect one-on-one with restaurateurs, chefs, distributors, marketing networks, and institutional buyers who were interested in featuring local foods in their menus. These workshops and the Heartland Food Network Marketplace website have helped producers make new business connections.
Number of Participants: 200
There are no promotional materials available for this project.
There are no educational materials available for this project.
REPORTS & EVALUATIONS
There are no reports or evaluations available for this project.