Completed Project Report


Reducing Risk for Specialty Crop Farmers Seeking Access to Large Wholesale Markets

  • Award Amount: $26,591
  • Regional Center: Southern Extension Risk Management Education Center
  • Grant Program: 2016 Education Projects
  • Project Director: Kathlyn Terry
  • Email: kterry@asdevelop.org
  • Organization: Appalachian Sustainable Development

Extension RME Regional Centers
Extension Risk Management Education Region Map

Project Overview

This project addressed Marketing Risk for beginning and experienced specialty crop farmers in Central Appalachia who are exploring selling to large wholesale markets.  A series of 41 videos was created to help farmers understand how to participate in wholesale markets.  The series includes:

Subject# of Videos
Grading products for wholesale markets, including information on 18 different crops  21
GAP (food safety/traceability) 4
Preseason and production planning 12
Aggregation and logistics (e.g. how to build a storage tunnel, load a truck/prepare deliveries)  4
 In-season volume forecasting 1

The videos are being promoted on ASD’s website, via social media and through ASD's network of partners resulting in farmers being better equipped to determine if large wholesale markets are right for them and positioning them for greater success and fewer rejections.  These videos are particularly useful to farmers who are too remote from buyers or aggregators to obtain 1:1 assistance.


Number of Participants: 53

Results

Project Steps

PROMOTIONAL MATERIALS

There are no promotional materials available for this project.

EDUCATIONAL MATERIALS

There are no educational materials available for this project.

REPORTS & EVALUATIONS

There are no reports or evaluations available for this project.

DELIVERY AREA

DESCRIBE ANY UNEXPECTED RESULTS OF THE PROJECT:

HOW WOULD YOU IMPROVE THE PROJECT IF YOU WERE TO DO IT AGAIN?

WHAT WERE THE KEYS TO SUCCESS FOR YOUR PARTICIPANTS?

INDIVIDUAL STORIES / EXAMPLES OF SUCCESS / QUOTES