This project addressed Marketing
Risk for beginning and experienced specialty crop farmers in Central Appalachia
who are exploring selling to large wholesale markets. A series of 41
videos was created to help farmers understand how to participate in wholesale
markets. The series includes:
| Subject | # of Videos |
| Grading products for wholesale markets, including information on 18 different crops | 21 |
| GAP (food safety/traceability) | 4 |
| Preseason and production planning | 12 |
| Aggregation and logistics (e.g. how to build a storage tunnel, load a truck/prepare deliveries) | 4 |
| In-season volume forecasting | 1 |
The videos are being promoted on ASD’s website, via social media
and through ASD's network of partners resulting in farmers being
better equipped to determine if large wholesale markets are right for them and
positioning them for greater success and fewer rejections. These videos are particularly useful to
farmers who are too remote from buyers or aggregators to obtain 1:1 assistance.