Project Overview
This project addressed marketing and financial risks of southeastern Massachusetts farms by working to increase sales of local farm products to local businesses and institutions. Current wholesale marketing options often pit local growers against a global produce system that sharply depresses prices. However, as customers increasingly request fresh local foods at restaurants, markets, schools, and other institutions, local business-to-business sales have emerged as a source of dependable accounts that reduce marketing and financial risks for producers. Challenges exist (delivery, volume, etc.), but in several regions, nonprofits currently facilitate bringing local producers and food businesses “to the table” to initiate business relationships. SEMAP piloted a Business-to-Business Network in 2003. Evaluation results called for more face-to-face contact and a Coordinator to facilitate buyer-grower connections. SEMAP addressed these needs for the 2005 growing season. We requested NECRME funding to continue the program in 2006 and support "learning by doing" through meetings with buyers to develop new wholesale accounts, and to add workshops for growers on wholesale sales and negotiation.
The 2006 B2B Network generated ongoing connections with state and regional organizations and interest from restaurant, college, and food business buyers from Providence to Provincetown. Most importantly, even though 2006 B2B membership was somewhat lower than in 2005, 2006 B2B sales increased significantly, with total dollar value of 2006 B2B Network transactions in the range of $12,500 to $21,000 or more. We are encouraged by this sales growth and are currently sigining up members for the 2007 season.
Number of Participants: 70
PROMOTIONAL MATERIALS
There are no promotional materials available for this project.
EDUCATIONAL MATERIALS
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REPORTS & EVALUATIONS
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