Assisted Limited Resource, Socially Disadvantaged, and Beginning
producers of Specialty Crops in Mississippi StrikeForce counties in
responding to their marketing risks. Participants acquired the skills and
understanding of their own operations and target markets sufficiently to develop marketing plans
and strategies at the enterprise level.
Three sequential workshops
(18 hours) supplemented by personal assignments and individualized
counseling (60 hours) were delivered to 53 producers via a
partnership of subject matter experts and local educators.
Participants
developed, written
goals for the five variables in the Marketing Mix specifying: 1) the form, grade, and quality they will produce; 2)
when, where, and how they will price; and 3) when, where, and how they
will deliver their commodities. For each goal they delineated three
specific actions to reach those goals, and committed to implement their
specified marketing plans. Extension Educators supported and monitored
progress throughout the project recording the number of
actions completed.