Project Overview
This project helped 64 small and mid-sized farmers in western Massachusetts manage risk through improved understanding and use of marketing strategies, including branded marketing, electronic and traditional communication, and on-site activities. Sixty-four farmers representing 43 farms attended one or more of a series of six workshops; 21 received one-on-one technical assistance that will help them develop marketing plans that match the needs of each farm, fully utilize the Local Hero® brand, and incorporate traditional and e-business marketing tools such as web-pages, email communication, and electronic newsletters. A Marketing 101 manual will be available to many more farmers via our website.
In workshop evaluations, 86% of the participants indicated that they would incorporate new marketing techniques learned in the workshops. Fourteen participants created a first-time or updated an existing marketing plan. Our goal is to help farmers reduce marketing risk and maintain viable businesses by helping them understand and implement marketing best practices.
Number of Participants: 64
PROMOTIONAL MATERIALS
There are no promotional materials available for this project.
EDUCATIONAL MATERIALS
There are no educational materials available for this project.
REPORTS & EVALUATIONS
There are no reports or evaluations available for this project.