This project delivered strategies for understanding, evaluating and
managing the risks and opportunities of operating agritourism
enterprises on small-scale farms and ranches by using a peer-reviewed
agritourism training manual, incorporating learning from previous
workshops and other states' Extension agritourism training programs, and
partnering with local producer organizations and support professionals.
We organized local planning teams involving experienced agritourism
operators, tourism professionals and agricultural support
organizations, tailoring each workshop series to the needs of regional
small-scale producers. With the local planning teams as advisors, we
offered a series of three workshops in two different California
regions. At the first
workshops, 70 producers increased their knowledge of potential
enterprises, liability and market assessment, and assessed the risks,
costs and benefits of current or planned agritourism businesses. At the
and third workshops, 50 participants began drafting business,
marketing and risk management plans and connecting with a supportive
network of peers and advisors. Six months after the last workshop,
at least 10 participants have completed business plans, at least 21 have taken steps to implement action
plans, emergency plans or
marketing strategies, at least 10 have made changes to reduce legal risk, and at least 10
participants have ongoing networking relationships.
Number of Participants: 155
There are no promotional materials available for this project.
There are no educational materials available for this project.
REPORTS & EVALUATIONS
There are no reports or evaluations available for this project.