Project Overview
This project addressed marketing and financial risks of western Massachusetts farmers by improving wholesale market readiness. The current supply of local farm products does not meet wholesale market demand in western Massachusetts and demand is growing. For example, 75% of 32 western Massachusetts institutional food service directors responding to a recent CISA survey said they were interested in increasing or starting to buy local food.
The target audience for this project was western Massachusetts farmers interested in entering or expanding their participation in the wholesale market. While most of these farmers have developed multiple retail markets for their products, they have not fully explored, assessed and/or managed their risks in the wholesale market.
NECRME funds supported the development and delivery of three workshops, 1:1 technical assistance to interested farmers and producers, and a web-based introduction to workshop topics. 34 farmers attended the workshops and 20 farmers recieved 1:1 follow-up.
Number of Participants: 34
PROMOTIONAL MATERIALS
There are no promotional materials available for this project.
EDUCATIONAL MATERIALS
There are no educational materials available for this project.
REPORTS & EVALUATIONS
There are no reports or evaluations available for this project.