Project Overview
The project provided education, planning tools, supplemental resources to encourage and develop Agritourism/farm-based education enterprises for 75 existing or new agritourism operators. Five business risk-management functions (production, marketing, financial, legal and human) were comprehensively addressed.
Three short-courses (2 face-to-face sites each with 4 modules - 20 contact-hours; 1 online - 6 weeks), provided tools and coursework leading towards an agritourism specific five-page business plan with supplemental risk management tools (eg. farm/food safety plan) upon completion. Project topics included: Emerging Opportunities and Consumer Demand - Assessing Your Agritourism Potential; the Business-Side of Agritourism; Farm/Food Safety; Event and Emergency Planning; Innovative Strategies to Market your Agritourism and Farm-Based Education Enterprise - Social Media, Collaborations and Partnerships. The collaborative capstone trip was a 3-day agritourism tour (Raleigh, NC) involving 32 participants. Six months after the workshop series, 50 participants have implemented at least two risk management tools/practices and 25 have launched a new/improved agritourism/farm-based educational enterprise.
Number of Participants: 75
PROMOTIONAL MATERIALS
There are no promotional materials available for this project.
EDUCATIONAL MATERIALS
There are no educational materials available for this project.
REPORTS & EVALUATIONS
There are no reports or evaluations available for this project.