Completed Project Report

Enhancing Small Farm Economic Viability through Pricing Risk Management Education

  • Award Amount: $32,423
  • Regional Center: Northeast Extension Risk Management Education Center
  • Grant Program: 2011 Unrestricted Risk Management Education
  • Project Director: Beth Holtzman
  • Email: beth.holtzman@uvm.edu
  • Organization: University of Vermont Extension Women´s Agricultural Network

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Project Overview

Through this project Northeast farmers, primarily from VT, MA, & NY, increased their knowledge of effective pricing strategies for direct markets and limited their vulnerability to price variability. Nearly 950 people, primarily from the Northeast, used the project´s web-based pricing tools and resources, which included crop enterprise budget templates, fact sheets, links, and an improved online direct market price reporting system. Of those, 110 farmers contributed to and routinely used the online price reporting system. Additionally, 187 farmers participation in pricing workshops, webinars, small-group clinics, and mentoring sessions where learned how to factor costs of production and market conditions into their pricing strategies. As of the project´s conclusion, 29 farmers had reported taking steps to develop pricing, product mix and/or placement strategies for at least one product or enterprise with the goal of reducing price risks and improving farm economic performance.

Number of Participants: 297

Outcomes

Project Steps

PROMOTIONAL MATERIALS

There are no promotional materials available for this project.

EDUCATIONAL MATERIALS

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REPORTS & EVALUATIONS

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DELIVERY AREA

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