Project Overview
This
project addresses marketing risks faced by beginning and socially-disadvantaged
(BSD) farmers as they launch and scale-up farm businesses. The project will
provide intensive, land-based training in food safety and marketing strategies to
a target audience of 75 aspiring and existing farmers in ALBA’s farm incubation
program in Salinas, California. Methods of delivery include 4 workshops, 2
panel discussions, and at least 50 one-on-one consultations on marketing and
food safety compliance.
Two workshops will focus
on market strategy development using a new tool which aids in decision-making. Panel
discussions will feature ALBA alumni sharing their experiences in marketing
produce through various sales channels. David Mancera Business Consulting will
consult with 20 farmers on marketing strategy, complementing ALBA’s field
monitoring of farmers’ crop quality and packing. Two more workshops will
introduce farmers to food safety compliance standards and record-keeping, followed
by one-on-one technical assistance with Carlson Food Safety Consulting in
preparing for 3rd party food safety certification. By the end of the project, at
least 75 growers will to understand how to mitigate risks by assessing
appropriate marketing channels and developing food safety plans. At least 50
farmers will develop marketing plans, and at least 30 will become food safety
certified.
Number of Participants: 75
PROMOTIONAL MATERIALS
There are no promotional materials available for this project.
EDUCATIONAL MATERIALS
There are no educational materials available for this project.
REPORTS & EVALUATIONS
There are no reports or evaluations available for this project.