Project Overview
This project helped 71 direct-marketing beginning, small, and limited resources farmers with marketing strategies and communication tools to reduce their marketing and financial risk. We organized two workshop series: a seven workshop series in Hampden County that covered marketing plan basics: assessing your current marketing, marketing strategies, and direct market communications (35 farmers attended); and a three-class advanced series for Franklin/Hampshire Counties that addressed: performing and incorporating market research, pricing for markets, and advanced marketing strategy (49 farmers attended - there were 13 farmers that attended both). Upon completion of either series, 54 better understood marketing plan concepts; 36 learned tools to develop, improve, and/or begin to implement a marketing plan; 44 could analyze current or potential marketing strategies; and 24 began to implement strategies to improve their marketing efforts. All series participants had access to one-on-one expert time to begin implementation. Marketing resources were also adapted and made available on-line.
Number of Participants: 72
PROMOTIONAL MATERIALS
There are no promotional materials available for this project.
EDUCATIONAL MATERIALS
There are no educational materials available for this project.
REPORTS & EVALUATIONS
There are no reports or evaluations available for this project.