Project Overview
This project used a peer-reviewed agritourism training manual, incorporated learning from previous workshops, and partnered with local producer organizations and support professionals to deliver strategies for understanding, evaluating and managing the risks of operating
agritourism enterprises on small-scale farms and ranches. We offered a series of three workshops in three different California regions. At the first workshops, 88 producers increased their knowledge of potential enterprises, liability and market assessment, and assessed the
risks, costs and benefits of current or planned agritourism businesses. At the second and third workshops, 70 participants began drafting business, marketing and risk management plans and connecting with a supportive network of peers and advisors. Five months after the last
workshop, 8 families or businesses had completed business plans, 21 had implementing action plans, emergency plans or marketing strategies, 8 made changes to reduce legal risk, and 15 families or businesses have ongoing networking relationships.
Number of Participants: 103
PROMOTIONAL MATERIALS
There are no promotional materials available for this project.
EDUCATIONAL MATERIALS
There are no educational materials available for this project.
REPORTS & EVALUATIONS
There are no reports or evaluations available for this project.