small farms struggle to remain in business, interest in diversifying with
agritourism options has increased in Pennsylvania. We have observed that
agritourism enterprises are often headed by a female member of the farm family.
This project addressed production, marketing, legal, and human resource risk as
experienced by female agritourism operators. The risks addressed were
chosen based on educational requests received, questions posed, and the
existing literature on female agritourism operators. A web-based video series
featuring interviews with female agritourism operators discussing specific
experiences with marketing, financial, legal, and human resource risk experiences
was developed and published to the Penn State Extension website. By project
conclusion, there were 447 unique views of the individual videos. Due
to COVID-19, in-person workshops were modified to a webinar format with accompanying
materials provided electronically following each webinar session and at the conclusion
of the complete series. 71 individuals registered
for the webinar series and there were 83 webinar participants across the four
sessions. Five articles on relevant
topics were published with unique views totaling 568. 17 webinar participants identified
actionable risks for their farm operation during the workshops and 2 have implemented steps
to manage these risks after three months of workshop completion.
Number of Participants: 83
There are no promotional materials available for this project.
There are no educational materials available for this project.
REPORTS & EVALUATIONS
There are no reports or evaluations available for this project.