Project Overview
Unraveling the Mystery of Commodity Marketing for Farm Women was designed to provide Indiana farm women with the knowledge and confidence to participate in and make successful marketing decisions for their farm operations. In past programming, women have desired to learn more about marketing in a comfortable and non-threatening environment with other women. A 5 week series was created to provide farm women regardless of farm size the skills to determine their breakeven prices, marketing goals, marketing plans, utilize available marketing techniques, and how to evaluate marketing contracts with the biofuels industry. The Purdue Women in Agriculture team offered the series to 12 sites around Indiana and as a web-based on-line program to 90 participants. Six months after the series 75% reported increased confidence in making marketing decisions, 9 women shared that they either started, completed or updated a marketing plan, and 8 used at lease one new marketing tool.
Number of Participants: 90
PROMOTIONAL MATERIALS
There are no promotional materials available for this project.
EDUCATIONAL MATERIALS
There are no educational materials available for this project.
REPORTS & EVALUATIONS
There are no reports or evaluations available for this project.