Project Overview
This project focused on risk management education and planning for California’s agritourism operators. The project facilitated the integration of small-scale agriculture and tourism to add value and sustainability to California farms. Our previous work and needs assessments indicated that agricultural producers identify risk as the most significant constraint to agritourism development.
Participants attended a workshop on agritourism at the statewide small farm conference and one participatory workshop. This project accommodated 60 participants in total. Within four months of the conference, 23 participants identified enterprise specific risks associated with agritourism development on their farms and developed plans to mitigate, reduce, or shift these risks. By April 2006, 15 participants completed a business plan that considers market , financial, institutional, and human and legal risks associated with agritourism development on their farm. This project resulted in producer adoption of best practices for enterprise diversification with respect to agritourism. We also developed and utililzed a set of state-of-the art educational materials which have been uploaded to the project materials section of this report.
Number of Participants: 60
PROMOTIONAL MATERIALS
There are no promotional materials available for this project.
EDUCATIONAL MATERIALS
There are no educational materials available for this project.
REPORTS & EVALUATIONS
There are no reports or evaluations available for this project.