Completed Project Report


Implementing Risk Management and Marketing Plans for Socially Disadvantaged Farmers and Ranchers in Georgia

  • Award Amount: $99,961
  • Regional Center: Southern Extension Risk Management Education Center
  • Grant Program: 2020 ERME Underserved Producers
  • Project Director: Laurence Crane
  • Email: laurencec@ag-risk.org
  • Organization: National Crop Insurance Services

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Project Overview

Applied education consisting of sequential workshops, supplemented by personal assignments and individualized counseling, was delivered via a partnership of subject matter experts and local educators in Georgia to socially disadvantaged farmers and ranchers. Five day-long (6 hours, 30 hours total) workshops were conducted approximately 30 days apart, with the same producers attending all five workshops. Homework assignments requiring a minimum of 20 hours (100 hours total) to complete were assigned following each workshop.

A total of 33 producers and 9 educators participated, acquiring the risk management and market analysis skills and understanding their own operations sufficiently to set a goal and three implementation actions for each of the five areas of risk and five key marketing mix variables. Each participant was interviewed at the project's end, reporting that on average they completed 113.5 hours of homework and accomplished 17 of their 30 implementation strategies.  Additional actions are expected to be completed beyond the project’s reporting time-frame.
 
This program with sequential workshops, hands-on activities and individualized on-farm follow-up, ensures accountability and provides participants an opportunity to succeed. This approach typically leads to long-term behavioral change, consistent with experience that behavior changes are more likely with sustained personal support and accountability.

Number of Participants: 42

Results

Project Steps

PROMOTIONAL MATERIALS

There are no promotional materials available for this project.

EDUCATIONAL MATERIALS

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REPORTS & EVALUATIONS

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DELIVERY AREA

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