Project Overview
Risk Management Education for Women Urban
Agriculture Entrepreneurs was created to empower women to be successful
business owners in Indiana urban centers. Because Indiana urban farm women want
to be successful entrepreneurs in their businesses, they have requested risk
management education. Annie´s Project for Urban Agriculture was offered to new
and expanded sites across Indiana using a combination of virtual and in-person
delivery in 2 different counties in Indiana. The program met the specific needs
of new business development, employee management, marketing, and understanding
liability. Women and a few men, found the workshops to be eye opening of needs
to consider as well as a great way to organize themselves going forward.
An in-depth marketing series followed the
Annie´s Project for Urban Agriculture. The program was 4 weeks long focusing on
Social Media outlets and how to design and operate farm stands that is more
welcoming to the consumers. Speakers from Indiana, Michigan, and Missouri were
all involved on this project. Participants were able to watch the programs live
each night or recorded sessions at their leisure.
A series of on farm tours to successful urban
agriculture enterprises assisted with risk management education. The tours were
set at varying locations across Indiana and with varying business models,
including both plant and animal production sites. These tours proved to the
participants how willing individuals in the small farm arena are willing to
share information and learn from each other. Every farm tour site had
participants fully engaged in conversation and participants leaving with
contact information for the future.
Six months after completion of the program 100%
of the survey respondents implemented at least one new risk management skill
into their urban farm operation to improve business viability and marketing.
The survey respondents were also able to use new skill to manage stress in the
last 6 months as well.
Number of Participants: 89
PROMOTIONAL MATERIALS
There are no promotional materials available for this project.
EDUCATIONAL MATERIALS
There are no educational materials available for this project.
REPORTS & EVALUATIONS
There are no reports or evaluations available for this project.